10k users by December 31st.
That’s the goal. Plain and simple.
But, let me back up and tell you where LabMODO stands right now, how I got here, and why this is the year it’s going to happen.
State of the Product: Ready to Scale
LabMODO is almost there. The product is ready. We’ve been building with low-code tools and AI—leaning into the future while keeping things flexible. The last thing on the list is integrating Stripe, and after that, we’re good to go.
I’ve worn every hat in this process. I built most of this myself—because I love the control and the challenge. I believe in taking ownership of the product, especially in the early days. I’ve always been a huge advocate of low-code tools to accelerate product development. I started using them because they let me iterate quickly without needing a massive team behind me.
Along the way, I hired a coach to teach me the intricacies of relational database design, Postgres, and everything necessary to build in Supabase. This wasn’t just about learning the tools, but about understanding the deeper logic behind it all. And to help with some of the more complex stuff, I brought on a contractor from Eastern Europe. This guy’s a player/coach who helped with the complicated database schemas, and I’m hoping he sticks around for the long term.
The feedback so far has been overwhelmingly positive. Early users love it. That’s the good part. The challenging part?
Validation. We still need to see if people will pay for it. But that’s part of the grind.
Why 10k Users by December 31st?
Because this is the moment LabMODO goes from “I think this could work” to “this is actually working.”
10k users means I’ve created something that delivers real value. It means LabMODO isn’t just another product trying to get attention; it’s a platform people can’t live without in their labs. 10k users is a milestone, and it’s the challenge I’m setting for myself in 2025.
And if I hit 10k users? That means we’ll have the foundation to build something massive. But first, I have to earn it. There’s no shortcut. It’s all about putting in the work.\
How Do I Get There?
I’ve broken it down into three core strategies
1. Partner Channel: Acquiring Consultants Who Serve Labs
Goal: 60 partners by the end of 2025 (5 new partners per month).
The partner channel is a huge lever for growth. To hit 10k users, I need to lean into existing networks of consultants who work with labs in industries like Life Sciences, Pharmaceuticals, Chemicals, Manufacturing, Food & Beverage, and Environmental Testing. These consultants have direct access to decision-makers in labs, and they understand their pain points.
Why This is Valuable for Consultants
It’s not just about the revenue share—although that’s a big part of it. The real value for consultants is that LabMODO becomes a part of their offering. They’ll get access to a personalized version of LabMODO for their clients, giving them the ability to consult remotely on SOPs and training. By using the platform, consultants can guide their clients more effectively and charge for this service independently. This creates a new revenue stream for consultants while adding tremendous value to their clients by helping them streamline processes, stay compliant, and manage training efficiently.
My Approach
- Identify potential partners: I’ll research consultants, firms, and agencies that specialize in these industries. I’ll look for people who already have relationships with labs and understand their pain points.
- Create a compelling offer: I’ll structure a revenue share model where consultants get a cut for each lab that signs up through their referral. This gives them a strong incentive to push LabMODO to their clients.
- Outreach & Relationship Building: I’ll start with cold outreach, building relationships and explaining the value LabMODO can bring to their clients. I’ll focus on understanding their needs and how LabMODO can be an easy sell to their lab clients.
- Provide tools for success: I’ll create partner-specific marketing materials, case studies, and demos to make the sales process as easy as possible for them. The more I can make it effortless for partners, the more successful they’ll be in bringing in users.
- Track & Support: I’ll provide ongoing support to ensure partners have what they need, and I’ll track their success to adjust and optimize the program.
- Monthly Motion: I’ll aim to onboard 5 new partners each month. This will involve a lot of outreach, follow-ups, and nurturing relationships. It’ll be a mix of personal connection and providing value from day one.
2. Direct Channel: Reaching Lab Decision-Makers
Goal: Book 60 direct meetings with lab decision-makers per month (about 2 per day).
This channel is all about direct outreach. I’ll be the one to get in front of the people who can make decisions for their labs. It’s a grind, but this is how the hustle gets real.
My Approach
- Cold Calling & Email Campaigns: I’m not going to shy away from cold calling. I’ll set aside time every day for outreach to potential clients. My email campaigns will focus on supporting lab managers to cure their pain points and simplify their work.
- Trade Shows & Conferences: I’ll be physically present at key industry trade shows and conferences. These are great opportunities to meet people face-to-face, demo the product, and build trust.
- Tailored Outreach: I’ll create tailored messaging for each industry. Whether it’s a pharmaceutical lab or an environmental testing lab, I’ll show them how LabMODO will solve their specific challenges.
- Follow-ups & Persistence: Persistence is key. I’ll build a system for follow-ups—because a “no” today doesn’t mean a “no” forever. I’ll stay in touch, providing value with every interaction.
- Monthly Motion: I’ll aim to book 60 meetings each month, which breaks down to about 2 per day. The goal isn’t just to book meetings but to have meaningful, insightful conversations that lead to actual conversions.
3. Paid Marketing: Scaling with Ads
Goal: Run effective ads by Q2 after proving revenue potential in Q1.
Paid marketing is where things get a little more strategic. But before I dump money into ads, I need to ensure that the product is converting well and the revenue potential is solid.
My Approach
- Start Small: In Q2, I’ll run small ad campaigns to test the waters—targeting decision-makers in labs. I’ll use Facebook, Linked In and Google Ads to start with, since these platforms let me zero in on industry professionals.
- Analyze Results: Q2 will be about learning. What’s working? What’s not? Where’s the best traffic coming from? I’ll test different ad creatives and messaging to figure out what resonates.
- Scale Up: Once I’ve validated the revenue potential and conversion rates, I’ll scale up in Q3. I’ll bring in an expert to help optimize and run these campaigns. By Q4, I want to be hitting steady, profitable growth with paid marketing.Monthly Motion: For Q2, I’ll spend 10-15% of my budget on ads, just enough to test conversion rates and prove the business case. If Q2 proves successful, I’ll ramp up the spend in Q3, aiming for a scalable advertising model.
TAM (Total Addressable Market) Breakdown
After narrowing down the focus to labs that truly need SOP management, here’s an actionable breakdown of the U. S. TAM:
1) Life Sciences and Pharmaceuticals
- Labs in regulated industries (like pharma, biotech) are the ones that need SOP management and are more likely to use LabMODO.
- The U. S. market has about 16,000 diagnostic and medical laboratories.
- Assume only 25% of them are likely candidates for adoption in the first few years, so 4,000 labs.
- Average users per lab: 20
- Annual revenue per lab: $7/user x 20 users x 12 months = $1,680 per lab annually
- TAM for Life Sciences/Pharma: 4,000 labs x $1,680 = $6.72 million annually (for the U. S. market)
2) Chemicals and Manufacturing
- Targeting labs that require SOPs for quality control, regulatory compliance, and testing.
- The U. S. has 70,000 establishments, but let’s assume 15% are relevant targets (because many are small or low-tech).
- Relevant labs: 10,500 labs
- Average users per lab: 25
- Annual revenue per lab: $7/user x 25 users x 12 months = $2,100 per lab annually
- TAM for Chemicals/Manufacturing: 10,500 labs x $2,100 = $22.05 million annually
3) Academic and Research Institutions
- Focus on universities and research centers with labs that conduct regulated research, which is more likely to require structured SOP management.
- There are over 4,000 postsecondary institutions, but many of these labs will be too small or underfunded to need LabMODO.
- Assume 20% are high-quality research institutions that would benefit from LabMODO.
- Relevant labs: 800 labs
- Average users per lab:30
- Annual revenue per lab: $7/user x 30 users x 12 months = $2,520 per lab annually
- TAM for Academic/Research: 800 labs x $2,520 = $2.02 million annually
4) Food and Beverage
- Targeting food safety and quality control labs in manufacturing. These labs are likely to need SOP management.
- 30,000 food manufacturing establishments, but only about 10% will have sophisticated labs requiring an SOP solution.
- Relevant labs: 3,000 labs
- Average users per lab: 20
- Annual revenue per lab: $7/user x 20 users x 12 months = $1,680 per lab annually
- TAM for Food and Beverage: 3,000 labs x $1,680 = $5.04 million annually
5) Environmental Testing
- Focus on labs involved in environmental testing, which typically deal with compliance and SOPs.
- The U. S. has 10,000 environmental labs, but let’s assume only 30% are suitable for LabMODO.
- Relevant labs: 3,000 labs
- Average users per lab: 15
- Annual revenue per lab: $7/user x 15 users x 12 months = $1,260 per lab annually
- TAM for Environmental Testing: 3,000 labs x $1,260 = $3.78 million annually
- Total Focused TAM: $39.61 million annually in the U. S.
Why This Goal Matters
This is all about proving that LabMODO isn’t just a product—it’s a solution people need. Hitting 10k users is the milestone that tells me I’ve built something that resonates with labs across multiple industries.
This isn’t just motivation—it’s a commitment. The road won’t be easy, but I’m ready for it. I’ve got my strategies, my channels, and my plan. Now, it’s all about execution.
Let’s do it.
Want to be a Partner?
Send me an email at [email protected].
